The creative process of generating great ideas
Ideation creative process the creative process of generating, developing, and communicating new business ideas. once we decide to launch a replacement business, we either leverage an existing concept or we develop our own unique idea. an equivalent applies to growing an existing business. I even have always struggled with determining which is harder - finding the thought or executing thereon .
Sometimes ideas are easy enough to conjure, and therefore the hard part is deciding if it's ok because the basis for developing a profitable business. If you've got what you think may be a "great idea", subsequent challenge is to prove or test that it'll translate into a successful venture.
Then there are times when a viable idea is that the hardest thing to seek out . it's going to appear to be all the great ideas are taken, and you're left on the sidelines with the resources and desire to start out or grow a business but without an excellent idea. The ideation process can take each day or it can take years, and like the creative process, it's always unproductive to rush it. apart from the opposite typical barriers of resources (money and people), the shortage of a "good idea" is usually what keeps people from taking action on their dream of becoming their own boss.
Creating a replacement business starts with the thought . the method of developing that concept , and your business concept, could include some level of testing through prototyping and iteration. During these early phases your idea will undoubtedly evolve and should even morph into something entirely different. There are three basic categories for business ideas, and considering these categories can help with sparking that next great brainchild or validating your existing one:
New - a replacement invention or business idea. Examples may include the Segway, computer game and other product inventions. this is often the foremost difficult category for brand spanking new business ideas. There are only a few truly and completely new ideas. By "new" I mean something that absolutely doesn't currently nor within the past exist in any way. it is easy to confuse a replacement idea with what's really an improvement or disruption of an existing or traditional way of doing something. Truly new and unique ideas are hard to return by, so aren't getting paralyzed by thinking this is often the sole source of viable new ideas.
Improvement - this is often the proverbial better mouse trap. Examples include exterior-express car washes (where you stay within the car), Virgin Airlines, LED lighting, and Disney Land. Most small businesses probably fall under this category. you're taking an existing service or product and you create or deliver it during a better way, either directly or indirectly. you'll make it of higher quality raw materials, for instance , otherwise you may add value to the merchandise or service by including additional services or add-ons.
Disruption - a replacement and revolutionary way of doing something. Examples include Uber, AirBnB, and Amazon. Our modern interconnected world - supported and made possible by the web - now allows us to completely reinvent, transform and disrupt entire industries. the web and other technologies aren't the sole thanks to execute on a disruptive business idea, but it's certainly accelerated our ability to try to to so.
Where do great ideas come from? Sources of ideas can include reading, podcasts, art, architecture, personal experiences, travel, conversations, hobbies, borrowing from others, crowd creativity, crowd sourcing, and attempting to unravel existing problems in our world. For existing businesses, the simplest source of ideas is typically your customers. Yet it takes a touch quite just experiencing or reading something to spark your next great idea.
In the article "How to get Good Ideas" by Belle Cooper, Steve Jobs is quoted as sharing that creative people are ready to "connect experiences they've had and synthesize new things." In his observation, creative people consistently have "had more experiences or they need thought more about their experiences than people ."
Consciously and objectively experiencing new things will certainly influence and feed your creative abilities, and it's one among the foremost productive ways we will still develop our ability to get great ideas.
Does this mean that you simply need to be creative to get good business ideas? i think creativity is certainly one among the most ingredients required for ideation, along side ingenuity and vision. The challenge for several people, however, is that they either have little confidence in their inherent creative abilities or do not have the courage to precise and tap into it. the thought generation process is far just like the creative process therein we are putting forth something personal to be judged by others. you want to have the courage and confidence to submit ideas that others might think are frivolous or ridiculous. It's appropriate to recollect what George Bernard Shaw wrote: "all great truths begin as blasphemies."
The ideal process is to spot one or more business ideas, test them, then continue with developing the thought that has the simplest possibility for fulfillment . Of course, always remember that truth test of an idea's business viability ultimately rests entirely with the customer. Also remember that if your concept was easy, it might probably have already been done by somebody else .
Some inquiries to ask yourself to assist qualify your business idea:
What need does my product or service fill? What problem does it solve
What are the features and benefits of my offering?
what's my competitive advantage? What makes this concept truly unique in my market?
How do my skills and knowledge fit with my idea?
How will I be ready to test and demonstrate it?
What resources will i want to create this concept into a viable business?
Does my idea solve a billion-person problem, or the matter of just a few?
am i able to envision myself executing on this idea for subsequent 5 to 10 years?
Sometimes ideas are easy enough to conjure, and therefore the hard part is deciding if it's ok because the basis for developing a profitable business. If you've got what you think may be a "great idea", subsequent challenge is to prove or test that it'll translate into a successful venture.
Then there are times when a viable idea is that the hardest thing to seek out . it's going to appear to be all the great ideas are taken, and you're left on the sidelines with the resources and desire to start out or grow a business but without an excellent idea. The ideation process can take each day or it can take years, and like the creative process, it's always unproductive to rush it. apart from the opposite typical barriers of resources (money and people), the shortage of a "good idea" is usually what keeps people from taking action on their dream of becoming their own boss.
Creating a replacement business starts with the thought . the method of developing that concept , and your business concept, could include some level of testing through prototyping and iteration. During these early phases your idea will undoubtedly evolve and should even morph into something entirely different. There are three basic categories for business ideas, and considering these categories can help with sparking that next great brainchild or validating your existing one:
New - a replacement invention or business idea. Examples may include the Segway, computer game and other product inventions. this is often the foremost difficult category for brand spanking new business ideas. There are only a few truly and completely new ideas. By "new" I mean something that absolutely doesn't currently nor within the past exist in any way. it is easy to confuse a replacement idea with what's really an improvement or disruption of an existing or traditional way of doing something. Truly new and unique ideas are hard to return by, so aren't getting paralyzed by thinking this is often the sole source of viable new ideas.
Improvement - this is often the proverbial better mouse trap. Examples include exterior-express car washes (where you stay within the car), Virgin Airlines, LED lighting, and Disney Land. Most small businesses probably fall under this category. you're taking an existing service or product and you create or deliver it during a better way, either directly or indirectly. you'll make it of higher quality raw materials, for instance , otherwise you may add value to the merchandise or service by including additional services or add-ons.
Disruption - a replacement and revolutionary way of doing something. Examples include Uber, AirBnB, and Amazon. Our modern interconnected world - supported and made possible by the web - now allows us to completely reinvent, transform and disrupt entire industries. the web and other technologies aren't the sole thanks to execute on a disruptive business idea, but it's certainly accelerated our ability to try to to so.
Where do great ideas come from? Sources of ideas can include reading, podcasts, art, architecture, personal experiences, travel, conversations, hobbies, borrowing from others, crowd creativity, crowd sourcing, and attempting to unravel existing problems in our world. For existing businesses, the simplest source of ideas is typically your customers. Yet it takes a touch quite just experiencing or reading something to spark your next great idea.
In the article "How to get Good Ideas" by Belle Cooper, Steve Jobs is quoted as sharing that creative people are ready to "connect experiences they've had and synthesize new things." In his observation, creative people consistently have "had more experiences or they need thought more about their experiences than people ."
Consciously and objectively experiencing new things will certainly influence and feed your creative abilities, and it's one among the foremost productive ways we will still develop our ability to get great ideas.
Does this mean that you simply need to be creative to get good business ideas? i think creativity is certainly one among the most ingredients required for ideation, along side ingenuity and vision. The challenge for several people, however, is that they either have little confidence in their inherent creative abilities or do not have the courage to precise and tap into it. the thought generation process is far just like the creative process therein we are putting forth something personal to be judged by others. you want to have the courage and confidence to submit ideas that others might think are frivolous or ridiculous. It's appropriate to recollect what George Bernard Shaw wrote: "all great truths begin as blasphemies."
The ideal process is to spot one or more business ideas, test them, then continue with developing the thought that has the simplest possibility for fulfillment . Of course, always remember that truth test of an idea's business viability ultimately rests entirely with the customer. Also remember that if your concept was easy, it might probably have already been done by somebody else .
Some inquiries to ask yourself to assist qualify your business idea:
What need does my product or service fill? What problem does it solve
What are the features and benefits of my offering?
what's my competitive advantage? What makes this concept truly unique in my market?
How do my skills and knowledge fit with my idea?
How will I be ready to test and demonstrate it?
What resources will i want to create this concept into a viable business?
Does my idea solve a billion-person problem, or the matter of just a few?
am i able to envision myself executing on this idea for subsequent 5 to 10 years?
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