Podcast hosts increase your traffic and grow your business
Depending on your niche, your background and your aspirations for your podcast or business, you'll got to
establish yourself as an expert. This expert status will help to drive
traffic to your website, your podcast and your business. Expert status within the eyes of your peers, your listeners and your clients are going to be needed for your overall success.
I've been sharing on the importance of using podcasting today as a simple thanks to make this happen. Podcasting today is quite where blogging was 7-10 years ago. Podcasting is growing at almost 15% per annum and therefore the money is simply beginning to flow into the industry.
You do not need your own podcast to be a part of the expansion trend (although it doesn't hurt). you'll establish your expertise as a guest on other people's podcasts and leverage their audiences to assist grow your business.
To do this, you'll got to decide what quite expert you're or desire to be.
Basically, there are three sorts of podcasting experts.
Are you the scholarly type? Is what you share on the extent that you simply are influencing doctors, lawyers, and folk like that? there's an audience needing your wisdom in order that they are often better in what they are doing . Scholarly experts achieve their status through their eduction, licenses and credentials.
Are you a Guide? Are you so conversant in the terrain that your clients try to travel, that you simply can "show them the way?" you'll show them the shortcuts. you'll show what perils await them and the way to avoid them. you recognize this stuff because you've got traveled this path repeatedly . Guides become experts by knowledge gained through experience.
Are you a Traveler? The Traveler gains expert status just by being supportive of others. As both, you and people you travel with, venture into the unknown of what you're attempting to try to to , you'll learn as you go. you'll not have all the answers. you'll not have the degrees of the scholar. you'll not have the experiences of the Guide. But you've got the empathy, and therefore the well-being of your listeners at bottom . you would like to steer the trail with them. you do not know the trail . you do not know the pitfalls that await. BUT - you're willing to steer the trail together with your client. you'll be there to support them and to find out with them.
You will ready to support and be a guide to every other as you journey together. you'll have a relationship together with your listeners and your clients which will be closer than any scholar or guide can provide. Weight loss may be a niche where this could be an example.
If you've got been battling weight problems and eventually plan to do something about it, you'll start a podcast or coaching business. You advertise it as "we will do that together." you'll offer support to every other. they're going to hold you accountable and you'll hold them accountable.
You need to make a decision where you're at. What sort of expert are you? Because that's how you'll got to position yourself to your audience and also to others that have podcasts in your niche.
You cannot be a "Traveler" and check out pitching to "Scholarly" podcasts. The host of that podcast won't consider you as an expert for his or her audience. within the same light, a "Scholarly" expert wouldn't be considered a right fit the audience of a "Guide" or "Traveler." they could think the scholarly expert is "talking above them."
You need to spot your expert status and the way you'll pitch yourself as an expert to your niche and to people who host podcasts in your niche. When the worth you deliver matches up with the expected needs of their audience or clients, you'll considered an "expert" therein niche.
Why do I keep talking about pitching yourself to people who host podcasts?
Because leveraging the audience of other podcast hosts will help to extend your traffic and grow your business!
If you become a guest on other podcasts and share what you're doing in your business, you'll doing three things.
You bring value to the opposite person's audience. They trust you to try to to so. don't make it about "your offer." don't make it about what "you can do." you want to give value to their audience! and that i mean divulge VALUE! you would like to share some top-level information. Information that you simply would normally charge your clients for. you are doing not got to divulge the Crown Jewels. But you ought to be willing to spare some pearl necklaces!
the opposite person is doing the diligence . they're fixing the trouble of creating each episode bring value to assist their audience. once they invite you as a guest on their show and to speak with their audience, it's for that sole purpose only!
don't disappoint! it's better to under promise on your offer to try to to an interview then over deliver on the content you provide. you'll "wow" the host and receive positive reviews and perhaps even referrals to other program hosts!
You can reach bent the podcasts in your niche of experience . you'll not receive many offers initially , but don't give up! Once you've got your first guest appearance, promote that interview to feature credibility to your future contacts. As you get three, four or more interviews under your belt, you'll find more and more hosts will accept your offer.
Once you are doing a dozen approximately interviews, your presentations are going to be tons smoother. you'll be easier in what you're sharing. you'll have "experience" in being viewed because the expert in your niche during these interviews. All of this helps to determine you as an expert in your niche as you still promote and grow your business.
I've been sharing on the importance of using podcasting today as a simple thanks to make this happen. Podcasting today is quite where blogging was 7-10 years ago. Podcasting is growing at almost 15% per annum and therefore the money is simply beginning to flow into the industry.
You do not need your own podcast to be a part of the expansion trend (although it doesn't hurt). you'll establish your expertise as a guest on other people's podcasts and leverage their audiences to assist grow your business.
To do this, you'll got to decide what quite expert you're or desire to be.
Basically, there are three sorts of podcasting experts.
Are you the scholarly type? Is what you share on the extent that you simply are influencing doctors, lawyers, and folk like that? there's an audience needing your wisdom in order that they are often better in what they are doing . Scholarly experts achieve their status through their eduction, licenses and credentials.
Are you a Guide? Are you so conversant in the terrain that your clients try to travel, that you simply can "show them the way?" you'll show them the shortcuts. you'll show what perils await them and the way to avoid them. you recognize this stuff because you've got traveled this path repeatedly . Guides become experts by knowledge gained through experience.
Are you a Traveler? The Traveler gains expert status just by being supportive of others. As both, you and people you travel with, venture into the unknown of what you're attempting to try to to , you'll learn as you go. you'll not have all the answers. you'll not have the degrees of the scholar. you'll not have the experiences of the Guide. But you've got the empathy, and therefore the well-being of your listeners at bottom . you would like to steer the trail with them. you do not know the trail . you do not know the pitfalls that await. BUT - you're willing to steer the trail together with your client. you'll be there to support them and to find out with them.
You will ready to support and be a guide to every other as you journey together. you'll have a relationship together with your listeners and your clients which will be closer than any scholar or guide can provide. Weight loss may be a niche where this could be an example.
If you've got been battling weight problems and eventually plan to do something about it, you'll start a podcast or coaching business. You advertise it as "we will do that together." you'll offer support to every other. they're going to hold you accountable and you'll hold them accountable.
You need to make a decision where you're at. What sort of expert are you? Because that's how you'll got to position yourself to your audience and also to others that have podcasts in your niche.
You cannot be a "Traveler" and check out pitching to "Scholarly" podcasts. The host of that podcast won't consider you as an expert for his or her audience. within the same light, a "Scholarly" expert wouldn't be considered a right fit the audience of a "Guide" or "Traveler." they could think the scholarly expert is "talking above them."
You need to spot your expert status and the way you'll pitch yourself as an expert to your niche and to people who host podcasts in your niche. When the worth you deliver matches up with the expected needs of their audience or clients, you'll considered an "expert" therein niche.
Why do I keep talking about pitching yourself to people who host podcasts?
Because leveraging the audience of other podcast hosts will help to extend your traffic and grow your business!
If you become a guest on other podcasts and share what you're doing in your business, you'll doing three things.
You bring value to the opposite person's audience. They trust you to try to to so. don't make it about "your offer." don't make it about what "you can do." you want to give value to their audience! and that i mean divulge VALUE! you would like to share some top-level information. Information that you simply would normally charge your clients for. you are doing not got to divulge the Crown Jewels. But you ought to be willing to spare some pearl necklaces!
the opposite person is doing the diligence . they're fixing the trouble of creating each episode bring value to assist their audience. once they invite you as a guest on their show and to speak with their audience, it's for that sole purpose only!
don't disappoint! it's better to under promise on your offer to try to to an interview then over deliver on the content you provide. you'll "wow" the host and receive positive reviews and perhaps even referrals to other program hosts!
You can reach bent the podcasts in your niche of experience . you'll not receive many offers initially , but don't give up! Once you've got your first guest appearance, promote that interview to feature credibility to your future contacts. As you get three, four or more interviews under your belt, you'll find more and more hosts will accept your offer.
Once you are doing a dozen approximately interviews, your presentations are going to be tons smoother. you'll be easier in what you're sharing. you'll have "experience" in being viewed because the expert in your niche during these interviews. All of this helps to determine you as an expert in your niche as you still promote and grow your business.
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