Choose a domain name with confidence
Take a flash to believe your favorite brand. How long does it take you to seek out their company website? Is theirs the primary name that comes up during a Google search? If it’s a well known brand, they probably have an easy-to-find website with a memorable name .
Picking a website name for your business – in essence, your digital home – may be a lot like buying a physical home. you would like to seek out the right fit and it's to be available.
While you would possibly think you've got the right name already picked out, likelihood is that you’re getting to need to get creative. As of the third quarter of 2019, there are already nearly 360 million registered domain names.
Why may be a name so important? Simply put, it's the guts of your online identity. And while domain names are often changed at any time, doing so could have a negative impact on your brand and your SEO. Choose the simplest possible name from the beginning and persist with it.
To help you understand the ins and outs of buying and maintaining a website name, we’ve put together an inventory of six tips to assist you create an informed decision.
1. Choosing the simplest name .
Choosing a singular name is a crucial a part of your online marketing strategy. Domain names should be unique and straightforward to recollect so your customers and prospects can easily find you online.
Your name should reflect your core products or services. As many of the apparent names are already taken, it’s important to form sure your name stands out.
When choosing a domain:
Keep it simple - Customers expect speed and convenience, especially when they're checking out a product or service. Keep your name short and straightforward to type, remember and refer others to.
Use common keywords in your name - Always consider SEO. Use your business’s main keyword phrase(s) in your name to assist your site's ranking on program results pages (or SERPs).
Make it relevant to your business - Your name must be relevant to your products or services. At an equivalent time, avoid locking yourself into a box if you’re considering expanding your offerings.
It doesn’t need to be a “.com” - the foremost commonly used and recognized domain extension is .com. However, search engines treat other domain extensions, such as .net, .site or maybe .club, an equivalent as .com. Create a particular match domain (a domain that has the precise keywords you would like to rank for) and therefore the search engines are likely to rank it above a website name that’s less descriptive.
2. Trademarking your name .
If your domain is that the same as your name , trademark it to guard your business. Trademarks provide legal recourse if an individual or business infringes on your brand.
3. Changing your name .
If your business goes through a rebranding or if you would like to maximize SEO opportunities, name changes are often beneficial. you'll change your name whenever you wish , and most registrars offer a process to migrate from one name to a different .
4. Renewing your domain.
Don’t forget to renew your domain. Domain names are rented instead of purchased. The more domain names a registrar has under its management, the greater the operating costs. ICANN, the international administration of domain names, wants to make sure that companies can accommodate for this inflation over time.
Most registrars offer automatic annual renewal for domains. Automated renewal ensures you don’t lose your preferred name and won’t need to worry about remembering to renew it per annum .
5. Redirecting traffic to social media.
A redirect automatically takes a user from one URL to a different . 301 redirects are typically wont to confirm users find yourself within the right place. This redirect tactic could also be employed by a business that has purchased an internet site name but doesn’t have a website found out . during this case, they might redirect their domain to a social media page.
While this strategy may be a good solution for companies who don’t yet have an internet site to travel with their domain, redirecting to social media isn’t a long-term solution. Having your own website enhances your brand’s credibility and allows for greater control over your content. Setting one up should be a priority.
6. Private registration.
The information listed on your name must be made publicly available per your registrar's agreement with ICANN. Using false information violates the registration agreement and may cause the termination of your domain registration.
Ensure your personal information remains private by purchasing private registration, which provides all the advantages of domain registration without exposing your personal information. once you purchase private domain registration services, the WHOIS directory will list your registrar’s name, postal address and telephone number rather than yours, while still providing the complete benefits of registration (though this will vary by registrar). this suggests you keep the power to:
Cancel, sell or transfer your domain registration.
close up the privacy feature, so your registrant details are shown instead.
Renew your domain registration upon expiration.
Designate the name servers to which your domain points.
Resolve claims arising out of a dispute involving your domain registration.
Picking a website name for your business – in essence, your digital home – may be a lot like buying a physical home. you would like to seek out the right fit and it's to be available.
While you would possibly think you've got the right name already picked out, likelihood is that you’re getting to need to get creative. As of the third quarter of 2019, there are already nearly 360 million registered domain names.
Why may be a name so important? Simply put, it's the guts of your online identity. And while domain names are often changed at any time, doing so could have a negative impact on your brand and your SEO. Choose the simplest possible name from the beginning and persist with it.
To help you understand the ins and outs of buying and maintaining a website name, we’ve put together an inventory of six tips to assist you create an informed decision.
1. Choosing the simplest name .
Choosing a singular name is a crucial a part of your online marketing strategy. Domain names should be unique and straightforward to recollect so your customers and prospects can easily find you online.
Your name should reflect your core products or services. As many of the apparent names are already taken, it’s important to form sure your name stands out.
When choosing a domain:
Keep it simple - Customers expect speed and convenience, especially when they're checking out a product or service. Keep your name short and straightforward to type, remember and refer others to.
Use common keywords in your name - Always consider SEO. Use your business’s main keyword phrase(s) in your name to assist your site's ranking on program results pages (or SERPs).
Make it relevant to your business - Your name must be relevant to your products or services. At an equivalent time, avoid locking yourself into a box if you’re considering expanding your offerings.
It doesn’t need to be a “.com” - the foremost commonly used and recognized domain extension is .com. However, search engines treat other domain extensions, such as .net, .site or maybe .club, an equivalent as .com. Create a particular match domain (a domain that has the precise keywords you would like to rank for) and therefore the search engines are likely to rank it above a website name that’s less descriptive.
2. Trademarking your name .
If your domain is that the same as your name , trademark it to guard your business. Trademarks provide legal recourse if an individual or business infringes on your brand.
3. Changing your name .
If your business goes through a rebranding or if you would like to maximize SEO opportunities, name changes are often beneficial. you'll change your name whenever you wish , and most registrars offer a process to migrate from one name to a different .
4. Renewing your domain.
Don’t forget to renew your domain. Domain names are rented instead of purchased. The more domain names a registrar has under its management, the greater the operating costs. ICANN, the international administration of domain names, wants to make sure that companies can accommodate for this inflation over time.
Most registrars offer automatic annual renewal for domains. Automated renewal ensures you don’t lose your preferred name and won’t need to worry about remembering to renew it per annum .
5. Redirecting traffic to social media.
A redirect automatically takes a user from one URL to a different . 301 redirects are typically wont to confirm users find yourself within the right place. This redirect tactic could also be employed by a business that has purchased an internet site name but doesn’t have a website found out . during this case, they might redirect their domain to a social media page.
While this strategy may be a good solution for companies who don’t yet have an internet site to travel with their domain, redirecting to social media isn’t a long-term solution. Having your own website enhances your brand’s credibility and allows for greater control over your content. Setting one up should be a priority.
6. Private registration.
The information listed on your name must be made publicly available per your registrar's agreement with ICANN. Using false information violates the registration agreement and may cause the termination of your domain registration.
Ensure your personal information remains private by purchasing private registration, which provides all the advantages of domain registration without exposing your personal information. once you purchase private domain registration services, the WHOIS directory will list your registrar’s name, postal address and telephone number rather than yours, while still providing the complete benefits of registration (though this will vary by registrar). this suggests you keep the power to:
Cancel, sell or transfer your domain registration.
close up the privacy feature, so your registrant details are shown instead.
Renew your domain registration upon expiration.
Designate the name servers to which your domain points.
Resolve claims arising out of a dispute involving your domain registration.
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