ECommerce Start Selling Online More Effectively
To call these "tough times" could also be a touch of an irony to you, or perhaps you've pivoted your marketing strategy nicely and are not negatively suffering from the COVID-19 crisis.
a traffic increase of about 50%.
But a rise in internet usage doesn't necessarily translate into increased sales for your small business.
Many consumers are hesitant to shop for , either because they are not sure when they'll be ready to use the service you sell, or because they have been laid off or have had their hours reduced.
That's why I'm sharing 3 eCommerce challenges and solutions to assist you maintain and even grow as an entrepreneur during this crisis.
The Challenge: Making Your (eCommerce) Business Essential
Many entrepreneurs are panicking because they do not have a standard eCommerce business model, or an eCommerce website.
And, many worry they do not have an "essential" enough product or service to supply online, like grocery stores do. (According to Apptopia, downloads of Instacart, the Walmart Grocery app and Shipt have increased 218%, 160%, and 124% compared with a year ago.)
Okay, so likelihood is that you do not sell groceries. But you'll still be essential to your customers.
Are there certain products or services you'll specialise in which will better serve your target audience? For example:
If you've got a clothing store: fabric face masks, casual outfits for performing from home
If you offer financial, life, or other counseling services: 30- or 60-minute psychological state sessions; many of us are feeling lonely and isolated due to COVID-19
If you sell entertainment-related items: create short videos highlighting games, crafts, or puzzles which will be fun for bored kids or adults
While it isn't possible for each small business to pivot this manner , the truth is that if you do not suits this "new normal" the maximum amount as possible, your small business will suffer.
Changing your marketing strategy are often tough, but it's amazing how a touch of creativity can transform your situation and increase your web presence.
The Challenge: More Customer Questions & Complaints
While having a telephone number on your website and in your Google My Business results may are enough pre-pandemic, your customers need your support now quite ever.
More people online means an increased number of questions, comments and complaints might be coming your way.
I'm sure you have been incredibly frustrated at one extra point being placed on hold for ages, or not getting an email back once you inquired about something. Don't let your customers have an identical experience on your website.
If you do not have the capacity to manage customer service, consider implementing a chatbot to extend your web presence. A chatbot allows business owners to supply responses and solutions-and even generate leads and sales-24/7 through automated customer service live chat.
According to IBM, up to 80% of routine customer service questions might be answered by a chatbot. While not every query are often tackled by a chatbot, it could combat the better , yet still time-consuming, questions your customers may need .
The Challenge: Website Tech Issues
Let's say you have already got an eCommerce site for your small business. If you've got a broken link, 404 page or slow loading times, your visitors will go elsewhere. (This is true all the time, not just during COVID-19).
Even an ingenious 404 page can't prevent from losing visitors (and potentially sales).
Also, you are not getting to build trust among your audience with a poor user experience. Nobody goes to enter their contact or mastercard info if they do not trust your website.
Not to mention, an unkempt website may be a target for hackers.
Remember: you are not only liable for protecting your own data, but also for your visitors'. Security requirements are always changing, and no small or large business is safe.
That's why it's essential to watch for glitches, update your software and copy your site regularly for an optimal user experience.
Now, what if you've got to start out selling online in response to COVID-19? While there are sites out there that permit you begin an eCommerce website yourself, remember that your website is your favorite marketing tool.
From calls to action to the font type and pictures on your pages, how you present your small business to the planet makes an enormous difference to how you're perceived.
Also, you are not getting to have an equivalent customization options if you go the DIY route.
A professional webdevelopment company will understand not only the technical aspects of the build, but also the simplest ways to urge your message across to your audience .
Just like that we awakened during a different world! The coronavirus epidemic has completely changed our lives and transformed the way we do business.
For many, this will be an incredibly frightening time to be a business owner. you are worried about the health of your employees and therefore the business, the bills that keep coming, your income and family obligations.
But instead of let worries overwhelm them, smart small business owners can use this chance to plan and steel oneself against future growth and success. We've created a COVID-19 checklist to assist you create the foremost of this uncertain time.
Whether you've got to start out an eCommerce website from scratch or adjust your existing marketing strategy to extend your web presence, now's not the time to take a seat back and await the pandemic to pass .
Right now, your audience is "living" online, so you are going to possess to tackle eCommerce business challenges as quickly and smoothly as possible. Be proactive, pivot your marketing strategy, and learn from this journey!
a traffic increase of about 50%.
But a rise in internet usage doesn't necessarily translate into increased sales for your small business.
Many consumers are hesitant to shop for , either because they are not sure when they'll be ready to use the service you sell, or because they have been laid off or have had their hours reduced.
That's why I'm sharing 3 eCommerce challenges and solutions to assist you maintain and even grow as an entrepreneur during this crisis.
The Challenge: Making Your (eCommerce) Business Essential
Many entrepreneurs are panicking because they do not have a standard eCommerce business model, or an eCommerce website.
And, many worry they do not have an "essential" enough product or service to supply online, like grocery stores do. (According to Apptopia, downloads of Instacart, the Walmart Grocery app and Shipt have increased 218%, 160%, and 124% compared with a year ago.)
Okay, so likelihood is that you do not sell groceries. But you'll still be essential to your customers.
Are there certain products or services you'll specialise in which will better serve your target audience? For example:
If you've got a clothing store: fabric face masks, casual outfits for performing from home
If you offer financial, life, or other counseling services: 30- or 60-minute psychological state sessions; many of us are feeling lonely and isolated due to COVID-19
If you sell entertainment-related items: create short videos highlighting games, crafts, or puzzles which will be fun for bored kids or adults
While it isn't possible for each small business to pivot this manner , the truth is that if you do not suits this "new normal" the maximum amount as possible, your small business will suffer.
Changing your marketing strategy are often tough, but it's amazing how a touch of creativity can transform your situation and increase your web presence.
The Challenge: More Customer Questions & Complaints
While having a telephone number on your website and in your Google My Business results may are enough pre-pandemic, your customers need your support now quite ever.
More people online means an increased number of questions, comments and complaints might be coming your way.
I'm sure you have been incredibly frustrated at one extra point being placed on hold for ages, or not getting an email back once you inquired about something. Don't let your customers have an identical experience on your website.
If you do not have the capacity to manage customer service, consider implementing a chatbot to extend your web presence. A chatbot allows business owners to supply responses and solutions-and even generate leads and sales-24/7 through automated customer service live chat.
According to IBM, up to 80% of routine customer service questions might be answered by a chatbot. While not every query are often tackled by a chatbot, it could combat the better , yet still time-consuming, questions your customers may need .
The Challenge: Website Tech Issues
Let's say you have already got an eCommerce site for your small business. If you've got a broken link, 404 page or slow loading times, your visitors will go elsewhere. (This is true all the time, not just during COVID-19).
Even an ingenious 404 page can't prevent from losing visitors (and potentially sales).
Also, you are not getting to build trust among your audience with a poor user experience. Nobody goes to enter their contact or mastercard info if they do not trust your website.
Not to mention, an unkempt website may be a target for hackers.
Remember: you are not only liable for protecting your own data, but also for your visitors'. Security requirements are always changing, and no small or large business is safe.
That's why it's essential to watch for glitches, update your software and copy your site regularly for an optimal user experience.
Now, what if you've got to start out selling online in response to COVID-19? While there are sites out there that permit you begin an eCommerce website yourself, remember that your website is your favorite marketing tool.
From calls to action to the font type and pictures on your pages, how you present your small business to the planet makes an enormous difference to how you're perceived.
Also, you are not getting to have an equivalent customization options if you go the DIY route.
A professional webdevelopment company will understand not only the technical aspects of the build, but also the simplest ways to urge your message across to your audience .
Just like that we awakened during a different world! The coronavirus epidemic has completely changed our lives and transformed the way we do business.
For many, this will be an incredibly frightening time to be a business owner. you are worried about the health of your employees and therefore the business, the bills that keep coming, your income and family obligations.
But instead of let worries overwhelm them, smart small business owners can use this chance to plan and steel oneself against future growth and success. We've created a COVID-19 checklist to assist you create the foremost of this uncertain time.
Whether you've got to start out an eCommerce website from scratch or adjust your existing marketing strategy to extend your web presence, now's not the time to take a seat back and await the pandemic to pass .
Right now, your audience is "living" online, so you are going to possess to tackle eCommerce business challenges as quickly and smoothly as possible. Be proactive, pivot your marketing strategy, and learn from this journey!
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