How to Create your own High Converting Landing Page
Landing pages, also referred to as "name squeeze pages" or "lead capture pages", are the primary step in you marketing 'funnel'. Your squeeze page will contains an honest headline, a sub-headline, variety of hard hitting bullet points - and most vital , the rationale for the page - a form for collecting email addresses.
This email collection form is generally created together with your autoresponder account that you simply will have with say Aweber or GetResponse (there are many others, these are very popular). I even have variety of times heard that the more basic, uglier email collection pages are known to induce more visitors to enter their email address than a trendy fancy landing pages. So try both!
Your autoresponder, like Aweber or GetResponse, is where the particular list of email addresses will reside allowing you to send regular mails out together with your newsletter and more product offers. These offers are often either your own products or affiliate products developed by others. Affiliate product offers pay you a commission which may be the maximum amount as 50%, all the thanks to 100% of the worth of the merchandise (because the merchandise developer knows that they will market more offers to the people that buy their product from your efforts).
You build your list by funneling the visitors of your own website, or through solo ad buys, or advertising on Facebook, etc., through this lead capture page. Once you've got your landing page in situ your primary focus are going to be to start out funneling the maximum amount traffic, from as many traffic sources as possible onto your landing page. You set this up just one occasion then work on driving the traffic.
Offer a free item in exchange for your visitor's email address. this will be a free report, an inventory of something (the top 10 or top 3, whatever, you get the idea). It could even be a free computer virus or WordPress plugin which will help them with something. Some survey's show that folks will answer a free computer virus or plugin quite a free report. The difference isn't huge but there's a leaning towards the free program.
Your landing page must be written during a clear professional manner. once you create your landing page write the copy as if you're writing a sales letter. Because it's a sales letter, albeit a really short one. A headline to urge attention and make them stop and concentrate , followed by a sentence or two and a couple of bullet points all remarking benefits of getting what you're giving them. you are not making a tough sale or trying to urge them to shop for your product on your squeeze page. You're simply encouraging your visitors to offer their email details. Nothing more.
Remember, you've got one purpose for your lead capture page - getting their emails. So aside from your opt-in form, there should be no other links on your landing page.
Within the copy on your landing page, the headline followed by sub-headline and bullet points you'll specialise in the advantages of the free item they're going to be receiving. If you'll , also means where they're experiencing some pain if they do not get your free item. Primary focus is encouraging them to download your free offer. And reaffirm that he or she don't have anything to buy the free item.
You will want to urge very conversant in landing pages because they're your first tool to having your own list of prospects to sell to.
This email collection form is generally created together with your autoresponder account that you simply will have with say Aweber or GetResponse (there are many others, these are very popular). I even have variety of times heard that the more basic, uglier email collection pages are known to induce more visitors to enter their email address than a trendy fancy landing pages. So try both!
Your autoresponder, like Aweber or GetResponse, is where the particular list of email addresses will reside allowing you to send regular mails out together with your newsletter and more product offers. These offers are often either your own products or affiliate products developed by others. Affiliate product offers pay you a commission which may be the maximum amount as 50%, all the thanks to 100% of the worth of the merchandise (because the merchandise developer knows that they will market more offers to the people that buy their product from your efforts).
You build your list by funneling the visitors of your own website, or through solo ad buys, or advertising on Facebook, etc., through this lead capture page. Once you've got your landing page in situ your primary focus are going to be to start out funneling the maximum amount traffic, from as many traffic sources as possible onto your landing page. You set this up just one occasion then work on driving the traffic.
Offer a free item in exchange for your visitor's email address. this will be a free report, an inventory of something (the top 10 or top 3, whatever, you get the idea). It could even be a free computer virus or WordPress plugin which will help them with something. Some survey's show that folks will answer a free computer virus or plugin quite a free report. The difference isn't huge but there's a leaning towards the free program.
Your landing page must be written during a clear professional manner. once you create your landing page write the copy as if you're writing a sales letter. Because it's a sales letter, albeit a really short one. A headline to urge attention and make them stop and concentrate , followed by a sentence or two and a couple of bullet points all remarking benefits of getting what you're giving them. you are not making a tough sale or trying to urge them to shop for your product on your squeeze page. You're simply encouraging your visitors to offer their email details. Nothing more.
Remember, you've got one purpose for your lead capture page - getting their emails. So aside from your opt-in form, there should be no other links on your landing page.
Within the copy on your landing page, the headline followed by sub-headline and bullet points you'll specialise in the advantages of the free item they're going to be receiving. If you'll , also means where they're experiencing some pain if they do not get your free item. Primary focus is encouraging them to download your free offer. And reaffirm that he or she don't have anything to buy the free item.
You will want to urge very conversant in landing pages because they're your first tool to having your own list of prospects to sell to.
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