Adapting for the future with Two ends to the spectrum
Scott Scantlin's new book The Relevance Gap may be a much-needed aid for anyone who wants to form sure they will not be left behind as we enter the third decade of the twenty-first century and beyond.
Scantlin begins by defining the relevance gap as "the distance between where you're and therefore the speed of the planet changing around you." If we do not continue with how the planet is changing around us, we'll be left behind. for many folks , meaning staying on top of ever-changing technology, but it's quite that. it's realizing the talents you have already got that you simply can evolve and use to remain relevant because the world changes around you. Scantlin once asked his ninety-four-year-old grandmother what her secret was and she or he replied, "Stay faraway from senior living facilities and never stop moving. once you stop moving, you die!" Scantlin reminds us that an equivalent is true in our career-we are either expanding or contracting; there's no in between.
Scantlin spends considerable time discussing how the planet is changing and the way the younger generations are driving that change. He discusses how Millennials and Gen Z, unlike earlier generations of consumers, aren't driven by survival or the necessity for extreme wealth, but rather, they need to belong to a community and make a difference within the world. we'd like to stay up with them by adapting to their communication preferences (they'd much rather text or use social media to speak than talk on the phone or have an in-person meeting), and that we got to drag the products and services that serve the causes they support. As Scantlin says, "By 2020, Gen Z will account for about 40 percent of all customers, and they are prepared to talk with their dollars."
Doing things the old way also will not add the longer term . an ideal example is how taxi cab companies are suffering within the wake of Uber. Scantlin states: "The way forward for AI , nanotechnology, 3D printing, autonomous vehicles, and blockchain doesn't belong to big business; it belongs to the creators of disruptive innovation who make things simpler, easier, and cheaper . for instance , Netflix owns no movie theaters, Uber owns no taxi cabs, Airbnb owns no hotels, and LegalShield owns no law firms, yet they're dominating their market categories. What do all of them have in common? they're disruptive, technology-based companies that connect the buyer to the merchandise through a mobile app."
Scantlin knows what he's talking about. He shares his own story of how the market collapse of 2006-2008 made his marketing business irrelevant. Now he's revamped his business to form it scalable, and he's on track for soon achieving $1 million in residual income.
But how can we stay relevant? It's actually easier than you would possibly think. As Scantlin explains, it's about being conscious of what's happening within the marketplace and using that knowledge to your benefit. for instance , biohacking may sound like some scary scientific experiment out of a horror film, but Scantlin brings it right down to A level we will all understand by explaining that companies are already doing it. they're analyzing how the brain reacts and using that to sell products. for instance , Facebook has been built to make dopamine rushes that become addictive. Scantlin also talks about the facility of the subconscious and the way we will learn to use our subconscious to our benefit so our brain works for us once we might not be working.
One of my favorite discussions within the Relevance Gap is about knowing what your core values are. simply because the planet is changing around us doesn't suggest we've to be sort of a leaf blowing about wherever the wind takes us. Instead, if we establish our core values, we'll know what's important to us and abide and follow after those things instead of chasing after the newest trend. we'll then be steady sort of a tree, ready to withstand the strongest storm. In my opinion, the chapter on core values alone is well worth the price of this book.
Scantlin discusses many other things, which surprisingly, end up to be more about how we will cultivate self-esteem, eliminate negative self-talk, set goals, and develop a vision for what we would like . Then we do not need to worry about chasing after the newest technology trends, except those relevant to our purposes. we will develop clarity on what we would like and pursue it during a focused, career-oriented, purpose-driven way which will benefit us, our industry, our clientele, and our relationships. This honest and visionary focus is refreshing, eliminates fear, and is, better of all, realistic.
Scantlin begins by defining the relevance gap as "the distance between where you're and therefore the speed of the planet changing around you." If we do not continue with how the planet is changing around us, we'll be left behind. for many folks , meaning staying on top of ever-changing technology, but it's quite that. it's realizing the talents you have already got that you simply can evolve and use to remain relevant because the world changes around you. Scantlin once asked his ninety-four-year-old grandmother what her secret was and she or he replied, "Stay faraway from senior living facilities and never stop moving. once you stop moving, you die!" Scantlin reminds us that an equivalent is true in our career-we are either expanding or contracting; there's no in between.
Scantlin spends considerable time discussing how the planet is changing and the way the younger generations are driving that change. He discusses how Millennials and Gen Z, unlike earlier generations of consumers, aren't driven by survival or the necessity for extreme wealth, but rather, they need to belong to a community and make a difference within the world. we'd like to stay up with them by adapting to their communication preferences (they'd much rather text or use social media to speak than talk on the phone or have an in-person meeting), and that we got to drag the products and services that serve the causes they support. As Scantlin says, "By 2020, Gen Z will account for about 40 percent of all customers, and they are prepared to talk with their dollars."
Doing things the old way also will not add the longer term . an ideal example is how taxi cab companies are suffering within the wake of Uber. Scantlin states: "The way forward for AI , nanotechnology, 3D printing, autonomous vehicles, and blockchain doesn't belong to big business; it belongs to the creators of disruptive innovation who make things simpler, easier, and cheaper . for instance , Netflix owns no movie theaters, Uber owns no taxi cabs, Airbnb owns no hotels, and LegalShield owns no law firms, yet they're dominating their market categories. What do all of them have in common? they're disruptive, technology-based companies that connect the buyer to the merchandise through a mobile app."
Scantlin knows what he's talking about. He shares his own story of how the market collapse of 2006-2008 made his marketing business irrelevant. Now he's revamped his business to form it scalable, and he's on track for soon achieving $1 million in residual income.
But how can we stay relevant? It's actually easier than you would possibly think. As Scantlin explains, it's about being conscious of what's happening within the marketplace and using that knowledge to your benefit. for instance , biohacking may sound like some scary scientific experiment out of a horror film, but Scantlin brings it right down to A level we will all understand by explaining that companies are already doing it. they're analyzing how the brain reacts and using that to sell products. for instance , Facebook has been built to make dopamine rushes that become addictive. Scantlin also talks about the facility of the subconscious and the way we will learn to use our subconscious to our benefit so our brain works for us once we might not be working.
One of my favorite discussions within the Relevance Gap is about knowing what your core values are. simply because the planet is changing around us doesn't suggest we've to be sort of a leaf blowing about wherever the wind takes us. Instead, if we establish our core values, we'll know what's important to us and abide and follow after those things instead of chasing after the newest trend. we'll then be steady sort of a tree, ready to withstand the strongest storm. In my opinion, the chapter on core values alone is well worth the price of this book.
Scantlin discusses many other things, which surprisingly, end up to be more about how we will cultivate self-esteem, eliminate negative self-talk, set goals, and develop a vision for what we would like . Then we do not need to worry about chasing after the newest technology trends, except those relevant to our purposes. we will develop clarity on what we would like and pursue it during a focused, career-oriented, purpose-driven way which will benefit us, our industry, our clientele, and our relationships. This honest and visionary focus is refreshing, eliminates fear, and is, better of all, realistic.
Post a Comment