Using Direct Mail to Market a Business
You have found a knowledgeable, experienced list broker. With their assist you have selected optimal direct list supported your ideal audience . you've got selected the right design for you mail piece and you're now able to go. But wait, how are you getting to track your spam
It's always been thought that measuring the response rate of an immediate mail campaign was on the brink of impossible. With telemarketing you get an almost immediate response, with the prospect on the opposite end of the road . With email marketing, you receive detailed reports measuring open rates and click on through rates. However with spam you do not always know if your mail piece was successful in pointing prospective clients in your direction. Your spam campaign needs a definitive Call to Action to assist measure the success of your next spam campaign.
Here are a couple of Call to Actions which will help measure your success:
Personalized Promo Codes
Make sure each mail piece is printed with a customized promotional code or unique offer identifiers. The codes should be personalized to specifically targeted groups of recipients, like those living within a radius of every location or targeted recipients supported gender or age. If your campaign promotes a product that the customer must purchase in-store, the customer presents their personalized code at the purpose of purchase. If you campaign allows customers to phone in to find out more, confirm they quote their unique promotional code. this enables you to understand who walked in or called in and when. It also can provide information on if they bought, what they purchased and at which location it had been purchased.
This gives you valuable insight into whether the campaign was influential in contributing to interest in your product/service, also as which of your locations is most receptive to an immediate mail campaign.
Unique Landing Pages
Another way to live results is to use your mail piece to bring your prospects to a landing page, then offer something on the landing page that gets him or her to supply their email address or other contact information to download or retrieve it. this provides you the simplest of both worlds when it involves measuring your results: a fast and easy-to-set-up thanks to bring the user to your website, stats on the amount of individuals who visit, and detailed contact information for leads you'll leave and convert.
Provide a customized URL
As with promo code, PURLS (personalized URL) are often as specific or broad as required , counting on how defined you would like your results to be. you'll do that one among two ways:
You can create a selected PURL for a landing page for every campaign, so prospective clients who want to urge more information or make a sale come to the landing page and are prompted to your call to action.
If you're personalizing your spam campaign and you've got to print pieces with variable fields anyway, you would possibly also create a private PURL for every client. It are often as simple as generating PURLs ending in unique codes that relate to the marketing database, but which will not only offer you the numbers that respond but will tell you who the prospects that viewed your website were.
Use QR codes
Using QR (quick response) codes in your marketing , provides an instantaneous connection to the web and offline aspects your marketing campaign. For mobile users, these provide a moment method of getting prospects to your website, as against either asking them to go to your site and choose a specific page, or type in an extended (or complicated) URL. The user scans the code with a sensible phone and is taken immediately to the page in question. once more , you'll either have everyone come to an equivalent landing page and easily count page impressions, otherwise you can create personalized landing pages.
Don't forget to check
This is one among the foremost important tips. As mailing lists tend to be large, try sending your mail piece bent alittle test group first. With the right call to actions in situ , it'll allow you to work out how well your promotion will perform. Doing an attempt run will allow you the chance to refine your spam campaign saving you time, money, and hassle!
As technology is consistently changing, so should your marketing efforts. Lead generation and data collecting are valuable marketing tools. Why not integrate them with the tried and true technique of spam . Make your spam campaigns into data collecting machines. it'll allow you to live the effectiveness of your spam campaign, but also offer you some insight into your prospects.
It's always been thought that measuring the response rate of an immediate mail campaign was on the brink of impossible. With telemarketing you get an almost immediate response, with the prospect on the opposite end of the road . With email marketing, you receive detailed reports measuring open rates and click on through rates. However with spam you do not always know if your mail piece was successful in pointing prospective clients in your direction. Your spam campaign needs a definitive Call to Action to assist measure the success of your next spam campaign.
Here are a couple of Call to Actions which will help measure your success:
Personalized Promo Codes
Make sure each mail piece is printed with a customized promotional code or unique offer identifiers. The codes should be personalized to specifically targeted groups of recipients, like those living within a radius of every location or targeted recipients supported gender or age. If your campaign promotes a product that the customer must purchase in-store, the customer presents their personalized code at the purpose of purchase. If you campaign allows customers to phone in to find out more, confirm they quote their unique promotional code. this enables you to understand who walked in or called in and when. It also can provide information on if they bought, what they purchased and at which location it had been purchased.
This gives you valuable insight into whether the campaign was influential in contributing to interest in your product/service, also as which of your locations is most receptive to an immediate mail campaign.
Unique Landing Pages
Another way to live results is to use your mail piece to bring your prospects to a landing page, then offer something on the landing page that gets him or her to supply their email address or other contact information to download or retrieve it. this provides you the simplest of both worlds when it involves measuring your results: a fast and easy-to-set-up thanks to bring the user to your website, stats on the amount of individuals who visit, and detailed contact information for leads you'll leave and convert.
Provide a customized URL
As with promo code, PURLS (personalized URL) are often as specific or broad as required , counting on how defined you would like your results to be. you'll do that one among two ways:
You can create a selected PURL for a landing page for every campaign, so prospective clients who want to urge more information or make a sale come to the landing page and are prompted to your call to action.
If you're personalizing your spam campaign and you've got to print pieces with variable fields anyway, you would possibly also create a private PURL for every client. It are often as simple as generating PURLs ending in unique codes that relate to the marketing database, but which will not only offer you the numbers that respond but will tell you who the prospects that viewed your website were.
Use QR codes
Using QR (quick response) codes in your marketing , provides an instantaneous connection to the web and offline aspects your marketing campaign. For mobile users, these provide a moment method of getting prospects to your website, as against either asking them to go to your site and choose a specific page, or type in an extended (or complicated) URL. The user scans the code with a sensible phone and is taken immediately to the page in question. once more , you'll either have everyone come to an equivalent landing page and easily count page impressions, otherwise you can create personalized landing pages.
Don't forget to check
This is one among the foremost important tips. As mailing lists tend to be large, try sending your mail piece bent alittle test group first. With the right call to actions in situ , it'll allow you to work out how well your promotion will perform. Doing an attempt run will allow you the chance to refine your spam campaign saving you time, money, and hassle!
As technology is consistently changing, so should your marketing efforts. Lead generation and data collecting are valuable marketing tools. Why not integrate them with the tried and true technique of spam . Make your spam campaigns into data collecting machines. it'll allow you to live the effectiveness of your spam campaign, but also offer you some insight into your prospects.
Post a Comment