The Essence of Real Estate Digital Marketing
Digital Marketing brings about great evolution within the field of selling and no matter what industry the concept is interpreted, there's always room for innovation and creativity. Unfortunately, this idea isn't well adopted by Dubai land within recent times, and a Pied Piper (of Hamelin) approach has been followed by most of the digital marketers which are losing truth essence of Digital Marketing. Most marketers attempt to copy the concept of 1 another and sometimes unlawfully even disguise their artwork concepts to catch leads online which although works great for numbers but it's almost zero when it involves conversion due to quality.
In the basics of selling, it's taught that each product has its own unique selling proposition (USP) and thus features a different audience, where one marketing strategy can't be applied to all or any. The setback of not following this idea has caused digital marketing to such a stage where almost an equivalent advertisements are being exposed to the same audience over and once again via social media, emails, SMS and online portals which dilutes the interest and confuses a real client to what should be opted for amidst this war of comparable offerings around all digital channels. Additionally, during this process there has been an enormous wastage of resources occurred that would are capitalized better if an optimal utilization approach was adopted. one of the main reasons witnessed behind this scenario is that the gap that exists between the marketing team and their on-ground experience of the land. Generally, the organizations once they outsource their marketing campaigns to external agencies the target of both the parties are different where the organization intends to save lots of cost for the marketing campaign and on the opposite hand the marketing agencies specialize in generating more numbers in leads in order that they can argue on their next contract renewals. within the whole process, the essence of advertising the USP of the property is deprived and rather than targeted marketing, the approach goes to a mass marketing concept which but goes against the literature of digital marketing. the sole party happy during this scenario is that the service provider that are Google and Facebook because their business earns more revenue as the competition gets intense and corporations are willing to pay more for an equivalent campaign.
The digital marketing especially social media, SEO and SEM works mainly on bidding structure for a particular set of audience, and in fact, the mightier bid wins the race, but a well-experienced marketer would always choose an optimal bidding strategy on a selected target segment which might reduce down the value per qualified lead significantly and eventually would utilize the concept of digital marketing to the fullest. it's time now that marketers and particularly digital marketers should realize the complete potential of digital marketing and bridge the gap between knowledge of Dubai land and marketing approach which might immediately provide better results. The second step includes researching the acceptable audience for a selected property and justifying the time spent on this research which might discriminate quality versus quantity at large.
The culprit of this example can't be solely blamed upon digital marketers, rather the industry leaders and deciding management have also contributed to an outsized extent where they need to be omitted on allocating the proper resources at the proper time on the proper places. Firstly, it's highly suggested to conduct digital marketing in-house since the stakeholders involved within the campaign are many sometimes exposed to sensitive data of clients and an in-house marketing resource would be not only be focused more upon generating quality leads but would abide by the values of the organization and wouldn't put up fake or flashy ads which within the end of the day only leads to wastage of monetary resources. Additionally, there should be experienced land personnel working closely with the marketing team to make sure the research and messages are appropriate and accurate. within the event that organization intends to outsource marketing campaigns, it's highly advised to allocate an experienced personnel as some extent of contact for the agency who wouldn't only monitor the progress but would work closely to plan campaigns and messages which only would ensure success within the end of the day.
In the basics of selling, it's taught that each product has its own unique selling proposition (USP) and thus features a different audience, where one marketing strategy can't be applied to all or any. The setback of not following this idea has caused digital marketing to such a stage where almost an equivalent advertisements are being exposed to the same audience over and once again via social media, emails, SMS and online portals which dilutes the interest and confuses a real client to what should be opted for amidst this war of comparable offerings around all digital channels. Additionally, during this process there has been an enormous wastage of resources occurred that would are capitalized better if an optimal utilization approach was adopted. one of the main reasons witnessed behind this scenario is that the gap that exists between the marketing team and their on-ground experience of the land. Generally, the organizations once they outsource their marketing campaigns to external agencies the target of both the parties are different where the organization intends to save lots of cost for the marketing campaign and on the opposite hand the marketing agencies specialize in generating more numbers in leads in order that they can argue on their next contract renewals. within the whole process, the essence of advertising the USP of the property is deprived and rather than targeted marketing, the approach goes to a mass marketing concept which but goes against the literature of digital marketing. the sole party happy during this scenario is that the service provider that are Google and Facebook because their business earns more revenue as the competition gets intense and corporations are willing to pay more for an equivalent campaign.
The digital marketing especially social media, SEO and SEM works mainly on bidding structure for a particular set of audience, and in fact, the mightier bid wins the race, but a well-experienced marketer would always choose an optimal bidding strategy on a selected target segment which might reduce down the value per qualified lead significantly and eventually would utilize the concept of digital marketing to the fullest. it's time now that marketers and particularly digital marketers should realize the complete potential of digital marketing and bridge the gap between knowledge of Dubai land and marketing approach which might immediately provide better results. The second step includes researching the acceptable audience for a selected property and justifying the time spent on this research which might discriminate quality versus quantity at large.
The culprit of this example can't be solely blamed upon digital marketers, rather the industry leaders and deciding management have also contributed to an outsized extent where they need to be omitted on allocating the proper resources at the proper time on the proper places. Firstly, it's highly suggested to conduct digital marketing in-house since the stakeholders involved within the campaign are many sometimes exposed to sensitive data of clients and an in-house marketing resource would be not only be focused more upon generating quality leads but would abide by the values of the organization and wouldn't put up fake or flashy ads which within the end of the day only leads to wastage of monetary resources. Additionally, there should be experienced land personnel working closely with the marketing team to make sure the research and messages are appropriate and accurate. within the event that organization intends to outsource marketing campaigns, it's highly advised to allocate an experienced personnel as some extent of contact for the agency who wouldn't only monitor the progress but would work closely to plan campaigns and messages which only would ensure success within the end of the day.
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